Elite Flooring Solution is a B2B and B2C flooring company in Los Angeles, CA.
They primarily work with designers, contractors, and studios within the flooring requirements
like supply, installation, and quotes. Elite Flooring Solutions' social media and website
design and brand image could be stronger.
The Process
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18 to 65 years old.
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One month.
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Figma-Mirror-Adobe AI Optimal Workshop.
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Retail Floor Covering.
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Los Angeles, CA.
Project Timeline
First Stage
Strategy & Research
Ten Days
Second Stage
UX Design
Ten Days
Third Stage
UI Design
Ten days
Design Process
Discover
One
User Research
Competitor Analysis
Define
Two
User Personas
Qualitative Research
Quantitative Research
Ideate
Three
Sitemap
Card Sorting
Design
Four
Design Tile
UI Kit
Hight Fi wireframes
Prototype
The problem
Problem statement
Elite Flooring Solutions website design and
the offering is not using friendly and outdated
Problem Findings
Salespersons:
During the feedback session, the sales team expressed their desire for the E.F.C. website to be as inspiring and captivating as the products they sell. They believe that the website has the potential to be a powerful tool for capturing new clients and showcasing the company's offerings. The sales team is enthusiastic about the prospect of a visual overhaul that will give the website a modern and user-friendly layout.
Contractors:
The contractors who participated in the feedback session expressed their eagerness to see the E.F.C. website become a valuable resource for them and their clients. They are excited about the prospect of a website that provides comprehensive information to assist them in choosing expensive flooring or services. The contractors look forward to a website that is easy to navigate and offers a seamless user experience.
Interviews inside about Elite Flooring Covering
Website
Website
Recommendations
Elite Floor Covering is poised to elevate its online presence and drive business growth through strategic actions.
Allow the client to customize the services and flooring.
Give easy access to the products and services.
Help the salesman to display a piece of user-friendly information to the client through the website.
To engage with the user.
Give easy access to the products and services.
Allow the user to submit a seamless quote or message.
Quantitative Research
&
Quantitative Research
As part of our collaborative effort, I had the privilege of engaging with a diverse range of participants, including salespersons, contractors, and potential clients of Elite Floor Covering (E.F.C.). Through a series of interviews and surveys, we embarked on a journey to uncover valuable insights and perspectives regarding the current state of the E.F.C. website and identify opportunities for enhancement.
User Research
User friendly
Together, we delved into the intricacies of user experience and functionality, seeking to understand the pain points and preferences of our stakeholders. From the frontline sales team to the discerning eyes of potential clients, each participant brought forth invaluable feedback that served as the cornerstone of our research.
Our primary objective was clear: to assess the efficacy of the existing website and gather actionable insights for potential improvements. Through candid conversations and thoughtful responses, we gained a comprehensive understanding of the challenges and opportunities that lie ahead.
Products
& Services
Preferred Product
As we navigate this collaborative endeavor, our shared vision is to elevate the E.F.C. website to new heights of excellence. By leveraging the collective wisdom and expertise of our diverse participants, we are poised to embark on a transformative journey toward a website that not only meets but exceeds the expectations of our stakeholders.
Customization
Preferred Flooring
Website
Usability
Conclusion
The Insights gathered from this survey and interviews provide valuable feedback that would allow us to enhance and better our website for their salesmen, contractors, and potential clients. Together, we stand at the threshold of possibility, ready to chart a course towards a digital future that embodies the essence of Elite Floor Covering—where innovation meets inspiration, and excellence knows no bounds. Implementing the recommended improvements can lead to a more engaging and effective online presence for E.F.C.
Competitor Analysis
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- All brands have a storefront three miles radios from each other.
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-All brands work with 80% of the same distributers.
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-All brand work with clients on the Los Angeles Area.
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-All brands work with clients in the Los Angeles Area.
Card Sorting
& Site Map
The unmoderated card sorting session took place online using Optimalwork and involved five participants. Approximately 20 cards were used, each populated with different keywords representing important aspects of floor covering. The goal was to gain feedback from participants on possible solutions for Elite Flooring Solutions' website menu functionality, with a focus on floor covering-related questions such as choosing a product or service and contacting the store for more information.
Problem: Elite Flooring Solutions’ website design and offering are not user-friendly and outdated.
Deliverables | Goals: 1. User-Friendly Design 2. Mobile Responsiveness 3. Fast Loading Speed 4. Clear and Engaging Content 5. Offer new services
Result: The unmoderated card sorting results offer valuable insights gathered from a diverse
group of participants. This feedback can help refine the website's menu structure and make it more user-friendly, ensuring that visitors can easily find information related to floor coverings, whether they are looking for products, services, or ways to get in touch with the store for further information.
User Persona
User Persona
User Persona User Persona
Sulay Debora
Sulay Debora
Sulay Debora Sulay Debora
Robert Molinar
Robert Molinar
Robert Molinar Robert Molinar
Sulay
“ I want to find a one-stop for my flooring and carpet Services.”.
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Sulay is a first-time house owner living in Encino, CA. She started her house renovation journey. She does not have a lot of experience with contraction orflooring, installation but she needs the products and the services.
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Sulav wants to choose her dream hardwood and carpet floor for her new house and stay within her middle-range budget. She wants to look into as many options as possible taking, into consideration durability, cost, and design.
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Sulav needs an expert in flooring, that can suggest the right floor for her new house. She needs installers who are ensure. She needs her hardwood floor and carpet to be installed within a month of the contract stated & supervision and reassurance in the process.
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She feels hopeless due to the lack of information and how difficult to get an estimate from her local flooring shop materials are not going to arrive on time and by default delaying the flooring, completion.
She needs to be able to get an estimate online or be available to choose the flooring on the website. She is afraid to go over budget due to an error.
Robert
"I want to get information on current floor and carpet brands and be able to use the website as a visual aid to help my clients with the choosing, process”.
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Robert general contractor and business owner based in Los Angeles. CA. Robert is an established Elite Floor Covering Client and manages a close relationship among clients, designers, and suppliers. He has a high-end clientele.
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Robert wants to please his clients with timeline and work quality. Wants to have a clear funnel of communication between his suppliers and the client. He understands that trends change and wants to have information on newer trends (style and brand).
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Robert needs to have relievable flooring, a supplier that understands trend and can offer highly customizable products and services for his clients. He is looking, for a supplier that can ensure the quality of its work and needs to get the flooring, carpet material, and installation on time.
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He does not want to do the job twice due to an error in communication. He has to wait too long, for a product delivery and that affects the timeline of delivery. He finds that pricing can be an issue for some clients and it is difficult to match expectations. The client might use his knowledge about flooring, or carpet and get another supplier.
High-Fidelity Wireframes
Welcome to the next phase of our UX design journey! With data gathered from five remote participants, we're ready to dive into the realm of high-fidelity wireframes to elevate the usability and user experience of our website.
Wireframes
Usability testing
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Home Page
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About Us Page
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Product Page
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Service Page
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Product Page
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Service Page
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Product Page
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Footer
My Learning Journey
As I delved into the feedback on the website's design for Elite Floor Covering, I was pleasantly surprised by the positive reception it received from participants. The realization that users found the design visually appealing, with a harmonious blend of colors and imagery, was particularly gratifying. It was reassuring to see that the effort put into selecting the right colors and images paid off, eliciting a sense of professionalism and engagement among users.
Overall Importance of UserExperience:
To create a System Usability Scale (SUS) for the Elite Flooring website usability test with five remote participants, we can adapt the standard SUS questionnaire to fit your specific scenario and the given success rate, time completion rate, and qualitative feedback. We will use a scale of 0 to 100%, with 70% representing Agree (Strongly Agree), 15 Agree, 4% for Neutral, 6 % for Disagree, and 5% (Strongly Disagree).
Post Task Inside:
Participants did not find the tasks particularly difficult to complete, indicating that the website's design and functionality facilitated smooth task execution.
System Usability Scale:
The overarching conclusion drawn from the feedback is the critical importance of prioritizing user experience and usability in the design and development of digital products. By incorporating user feedback and continuously refining the website, Elite Floor Covering can ensure that it delivers a seamless and engaging experience for its users, thereby enhancing brand perception and driving business success.
Recommendations for Improvement:
Despite the positive feedback, the analysis also recognized the importance of continuous refinement and optimization. The recommendation to maintain the visually appealing design while seeking opportunities for enhancement reflects a balanced approach to leveraging existing strengths while striving for improvement.
Information Accessibility:
I realized that one of the core strengths of the website was its ability to provide users with comprehensive and easily accessible information about Elite Floor Covering's products and services. Participants reported a positive experience navigating through the website to find specific details about the product range, installation services, and materials used. The intuitive search functionality, which received an average rating of 80%, further facilitated users in locating relevant information efficiently.
Recommendation
Participants generally found the website's design to be visually appealing, with an average rating of 75%, indicating an "Agree" (Strongly Agree) response.
The use of colors and images received positive feedback for creating a professional impression. In addition, most participants had a positive experience searching for specific information about Elite Floor Covering products and services. They found detailed information about the product range, installation services, and materials used. The search functionality received an average rating of 80%, indicating a "Strongly Agree" response. To ensure continued success and relevance, it is essential to prioritize user-centric design principles and remain responsive to evolving user preferences and expectations. Conducting further user research can provide valuable insights into specific design elements that may benefit from enhancement or modification to better align with user needs and preferences.
It’s recommended to continue to maintain the visually appealing design, as participants found it engaging and professional.
Consider conducting further user research to understand if certain design elements can be enhanced to better cater to user preferences.
Continue to prioritize user-friendly design and navigation to ensure tasks are easily achievable for all users.
Encourage periodic usability testing to continually refine the website based on user feedback and evolving user expectations.
The participants found the website engaging and professional.
Explore the possibility of adding subtle animations.
Keep Innovating
Maintain the efficiency and effectiveness of the search functionality, as participants found it easy to use.
Consider adding filters or sorting options to help users refine their search results further, making it even more user-friendly. Continue using high-quality images and maintaining a modern layout to enhance the visual experience.
Consider improving the font size for text content to ensure readability, particularly for users with vision impairments.
Explore the possibility of adding subtle animations or interactive elements to further engage users.
The modern layout was highlighted as a positive aspect.
70% of Participants generally had a positive impression of the website's visual design.
Consider improving the font size for text content to ensure readability.
Consider adding filters or sorting options.
